Marketing Data and Technology Services at Epsilon

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A former project manager and principal analyst at Fidelity Investments, Anthony Freddura serves as a product owner and lead business systems analyst at Epsilon. Thanks to the efforts of Anthony Freddura and his colleagues, Epsilon offers a full range of marketing data and technology services to clients across the globe.

In terms of marketing data, Epsilon helps brand representatives get to know the behaviors and attitudes of their customers. Using data-driven processes, Epsilon develops predictive models and profiles that gauge prevailing trends and enable clients to adjust their marketing strategies accordingly. Specific marketing data services at Epsilon include TotalSource Plus consumer data, Abacus cooperative transactional data, and more.

The marketing technology division at Epsilon oversees a broad range of marketing efforts, from managing complex databases to initiating email marketing campaigns. Clients can use marketing technology to connect with customers in real-time and gain an advantage over their competitors. In addition to email and cross-channel services, Epsilon offers technology services such as marketing automation and loyalty engagement platforms.