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@olefach-blog / olefach-blog.tumblr.com

Ole Fach is an architect and conceptual artist who investigates the networking of architecture, society and new media. His projects document and reflect the cultural changes and give an insight into the world of tomorrow. Ole Fach is a trained carpenter, followed by a degree at the school for architecture and design in Bremen. He completed a bachelor's degree in Bremen and the master's program in Stuttgart with a subsequent training as an architect in a prestigious architecture office in Stuttgart. Since 2011 he runs the Fach & Asendorf online Gallery together with Kim Asendorf. The Gallery presents Internet Art and Net Art. The strong connection to the Internet also influences his Art. He creates websites, performances, installations, screenings and Gif s, Prints and media hacking. His work has been exhibited in Berlin, Olomouc (Czech), Geneva and London
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Phong Technology

Net Art project from Netro explores the holographic aesthetic with the computer graphics method Phong Shading and how it could apply to familiar fashionable products:

Phong Technology is a research project that investigates the visual possibilities of Phong shading in relation to virtual product experience.
Virtual product experience (VPE) has been around for years, everybody has already interacted with rotating 3D products and we have learned that the virtual feel and touch generates a curiosity that conveys product knowledge. Consumers simply pay more attention when they are allowed to interact with virtual products, further more it influences consumers’ intension to revisit the website.
Now with WebGL finally implemented in every common browser and libraries like three.js or babylon.js, we are facing a bunch of new possibilities to present products on websites. Phong Technology’s research is focused on virtual materials and especially hologram-like surfaces.

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