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Louis’ new single will surprise a lot of people. It’s a lot more pop than people will expect and both Simon and Louis are confident it has summer smash written all over it. […] Louis has purposefully held back on the track so as not to go head-to-head with former bandmates Harry Styles, Niall Horan and Liam Payne. Louis didn’t feel the need to rush it out and compete with the 1D boys. He’s confident in the song and wants all the boys to have their moment.
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Getting Douis flashbacks here. Remember how quickly Louis and Danielle would like each other’s IG posts too? Those were the days. How laughable it all was.

And now, it’s exactly the same tactic. Always planned, always scheduled. 

What this has to do with promoting Louis’ music and him as an artist – only Sony knows.

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