A question about the glowing “H” sign came up on the GF subreddit today, and led me to revisit this post from 2018. In doing so, we also discovered some more examples of replica Hamm’s signs in the show, and also, discovered the fictional name of this beer in the GF universe! So, time for an update.
(First – back when this was first posted, a couple of days later someone responded to assure me that Hamm’s is still made, and sold, including in the PNW. See that response here.)
Thanks to reddit user u/FordBeWithYou, we now know the name of this fictional beer: Hürzch. That’s because other advertisements for it are seen in the Skull Fracture bar, that we see in “Headhunters” and “The Stanchurian Candidate”:
Behind Manly Dan is the fully-spelled-out name. In the foreground you can see another lit-up sign, with the log up top, showing woodsy scenery.
That log-on-top sign is the one I can’t really source an original example for. (Well, also not the neon “H”, or this neon “Hürzch” sign above; but those are more generic, less specific to the Hamm’s brand signage.) At least, not so far.
This jagged barrel sign, though, is easy!
(Can we take a minute to appreciate the SCARE-O DACTYLS biker gang vest on the guy at right? I like how that creates a through-line in the show from the photo of the pterodactyl that has always been in the opening credits, to, of course, the episode “Land Before Swine”.)
Here’s the jagged barrel sign again, along with that log-on-top landscape sign:
And here’s the Hamm’s Beer sign it’s based on:
I mean, the drawing of that canoe scene is pretty exact!
There’s one more example in the bar:
And that’s the mountain landscape Hürzch sign in the upper left.
I also can’t find a precise Hamm’s model for this sign, although there are some that are similar (in that they’re portrait-oriented woodsy landscapes, with the Hamm’s name on them.)
Clearly, when it was time for Ian Worrel to design the inside of the bar, he must have searched for vintage bar signs – but the fact that these are all for ONE brand of (fictional) beer, and they’re all kind of based on the Hamm’s signs, is telling.
I’m still guessing that Alex, or Ian, had a relative with one of the Hamm’s signs like the one behind Stan’s chair. That is absolutely the kind of kitschy decor that you’d find in a man-cave-like log cabin full of other 70s decor, and that very much describes the Shack (but could also describe the older relatives of someone on the team).
This is the kind of little question I’d love to ask Ian Worrel or Alex. It doesn’t MEAN anything, but to me, it’s interesting. DID they get the idea for the sign from one they knew in real life? Did Ian create other signs for the bar from existing vintage Hamm’s signs, because those all have such a woodsy theme, that they seem to fit the aesthetic of the town of Gravity Falls? I can see that being the case.
I would kill to get ahold of one of the big Hamm’s Scene-o-Rama signs, like the one behind Stan’s chair. Those suckers go for thousands of dollars now, though. I’m actually tempted to try to recreate one, and make it specifically Gravity Falls themed.