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@tocamelot / tocamelot.tumblr.com

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Penguins new ad campaign celebrates well-read books

This new ad campaign from Penguin appeals to those of us who think beat-up, torn, taped, scribbled-upon books are more appealing than pristine ones. I wondered if the books photographed here were found as is, or lovingly distressed by the art director, then I saw the small print in the lower right of each ad, which suggests they were found that way.

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hozieredits

Hozier - The Humours of Whiskey (Traditional, a cappella)

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fobhd

#he makes everythibg sound like a fae is singing it in a forest in the moonlight - @snakekarina

if i heard this song carried faintly by the wind, leading me into the deepest darkest part of an ancient forest i literally would not hesitate

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ifisgood

Come guess me this riddle, what beats pipe and fiddle What’s hotter than mustard and milder than cream What best wets your whistle, what’s clearer than crystal What’s sweeter than honey and stronger than steam What can make the dumb talk, what can make the lame walk, What’s the elixir of life and philosopher’s stone And what helped Mr. Brunnell to dig the Thames Tunnel Sure wasn’t it whiskey from ould Inisowen So stick to the cratur’ the best thing in nature For sinking your sorrows and raising your joys And boys I’d have wonder, if lightning and thunder Was made from the plunder of whiskey me boys.

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Gods die with men who have conceived them. But the god-stuff roars eternally, like the sea, with too vast a sound to be heard.

D. H. Lawrence, The Plumed Serpent (via thesparkandthespread)

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