The Pulse: Social change powered by a dynamic, data-responsive entity that tracks over 10,000 real-time conversations on Twitter.
Case, video and link to the live-system: https://www.patrik-huebner.com/portfolio-item/the-pulse-a-real-time-living-brand/
Introducing: The Pulse. Developed for Women Political Leaders (WPL), a premier political women’s network with influential members from around the world. The Pulse is a dynamic, data-responsive graphic that tracks and reacts to WPL's six key topics: Power, Success, Community, Diversity, Change and Leadership – all representing WPL’s key values.
The Pulse assigns a unique form to each topic. As topics trend, those forms draw the user’s attention towards specific issues by growing in size. The positive or negative sentiment that drive the ongoing discussions are reflected by a change of color and allow for a quick interpretation of current attitudes.
This approach of applied Generative Design shows how humans and computers co-create new, more democratic stories in radically different ways. As algorithms carry out the duplication of creative models, new forms of communication emerge that are at eye-level with the audience and allow people to shape and influence future narratives.