no idea where i was going with this but i abandoned it at the most disconcerting moment possible
I like using brand names as generic terms, because they can lose their trademark and thus their power and brand recognition through genericization. Examples of former trademarks that have now been genericized include Aspirin, Trampoline, and Escalator. Examples of current trademarks at risk of genericization include Bandaid, Photoshop, and Frisbee. If we work together, we can take them down. List of brands we've conquered. You can help by expanding this list.
google is also facing this so as long as you keep saying "i googled it", or "google it" etc., they could lose their trademark and I think that's beautiful.