@masterkree replied: "Please make a post with examples of vintage memes? I love this kinda stuff. ex: my Dad's favorite meme of all time is still "Come with me if you want to live" "
Oh, this is one I'm going to have to open up to other Old People, because I'm better at identifying them when I see them than I am at thinking of examples XD
The big one I do think of is "Where's the beef?" from some early 1980s Wendy's commercials
"Where's the beef?" was everywhere for a while, even making its way into the 1984 presidential election. I think, when people hear "Where's the beef?" now, they do still have a vague idea where it comes from.
From the late 1960s is "Sock it to me," from the comedy variety show Laugh In. Laugh in didn't coin "Sock it to me," but they certainly used it a lot. A lot. There's a section on the Laugh In wiki listing all the "catchphrases" made popular by the show; I'm pretty sure we'd call any phrase started in one place and used in general pop culture a meme now?
That got a presidential candidate involved, too
An even older example (which, as far as I know, wasn't referenced by a potential president) is the ACME corporation from the 1940s Warner Brothers Wile E Coyote theatrical shorts.
Now, young people today see the ACME gags, and can tell they're supposed to be some sort of joke, to the point that I've seen posts claiming it's an acronym, standing for A Company [that] Makes Everything. This is incorrect.
When the jokes were written, people would have turned to the phone book to find things. With the phone book entries being listed alphabetically, a lot of companies tried to give themselves names that would not only put them near the top of the listings, but also denote quality...whether they were quality or not. This led to companies having names like A1 Supply, with A1 not only being associated with things that are high quality, but also being, y'know, right at the top of the listing in a phone book category.
Acme also fits this scheme, because the word "acme" means "the top, highest point, peak, or summit." You also can't find too many superlatives that will be closer to the beginning of the alphabet.
References to companies (of dubious quality) named acme predated the Wile E Coyote shorts
but the Warner Brothers writers really ramped up the irony, by not only showing that their Acme's products were very much not the summit of anything, but also heavily implying that Coyote was just ordering his stuff from the first listing in the phone book, with no research whatsoever. There's also room to interpret it as being not one single Acme company, but a series of shady companies that are just trying to get the early 20th century version of SEO.
I don't see this quite so much as making a meme that went on to be used by others as I see it as using an existing meme, a cultural reference that viewers would ~get~
Those are the only examples I can think of offhand. I know there are more--and older--example out there!