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@syadworld / syadworld.tumblr.com

2D Illustrator and character designer. She/Her Do you like my art? A ko-fi is very welcome 😊 ko-fi.com/syadworld 🎨 COMMISSIONS CLOSED
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It's been a while but... hey! 💕

¿Do you like Halloween? The plague doctor do! This season you can have Julian on a pretty charm/keychain that also... GLOWS IN THE DARK! 😱😱😱

Yes I know! And they are ABSOLUTELY GORGEOUS! If you want to have one be sure to make your order soon, because I only could make a few of them...

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He's here ♥️

Just waiting on a frame now so I can put him up with the others.

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syadworld

Thank you so much!! ❤️ I'm sure it will look gorgeous on the new frame!

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syadworld

Spooky season is about to start!

🎃🎃🎃

Hello everyone! I've been out from social media in general due to a fairly important health problem. I have been coping it as best I could for a year but since May it has been impossible for me to draw, paint, walk or even sit for more than an hour. Fortunately, the doctors have finally found the cause and I am much better now, both for drawing and sharing little jobs here.

Hoping to be able to do more things from now on, I reopen my Etsy store with these new Halloween prints that will be on sale by 25% for a week. Hope you like them! ❤️

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Spooky season is about to start!

🎃🎃🎃

Hello everyone! I've been out from social media in general due to a fairly important health problem. I have been coping it as best I could for a year but since May it has been impossible for me to draw, paint, walk or even sit for more than an hour. Fortunately, the doctors have finally found the cause and I am much better now, both for drawing and sharing little jobs here.

Hoping to be able to do more things from now on, I reopen my Etsy store with these new Halloween prints that will be on sale by 25% for a week. Hope you like them! ❤️

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I'm just gonna talk about how handsome julian is for a second because hooomygod

like they actually crafted him the perfect face. real long with a strong jaw, most perfect nose on the planet(I don't take criticism), high cheek bones, cute lips, the perfectly sculpted eyebrows(that he worked very hard on OKAY) and just the perfect eyes. honestly just make his eyes green and he'd be the perfect design.

THATS JUST HIS FACE TOO I MEAN, HAVE YOU SEEN HIS HAIR!?! HE HAS SUCH PRETTY HAIR! why is red hair so criminally underrated? it's sooooo pretty! oh and the slight curls that make it just the right amount of fluffy for his face. it looks.. so soft

oh and then there's this man's fashion sence oh lord! like I'm experiencing so much gender envy and so much attraction at the same time??? I might just pop from all the emotions

one more time because I need this to be said HIS SHNOZ! he literally has such a perfect nose like oh my goodness. this nose shape is just so beautiful and I love whenever I see it irl ugh ♡

haha anyway

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syadworld

Just the right words to fall in love again with him ❤️

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HELLO!!

I'm so inspired by my fav season of the year I'm again drawing like an obsessed one. This time it's not going to be only Julian but Howl as well.

This is a sneak peak of what I'm going to prepare for Halloween: a pretty vampire Julian 👀 Not sure if I'm going to sell it this time as a print tho... Just want to enjoy 🥰🥰

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syadworld

Hello!

It's been a while since my last post. A lot of things have happened: I moved to a new house and started studying again. So I don't have as much time as before to post new things, but I've been drawing, and finishing old ones.

Valentine's and winter prints & keychains are out of stock. But new things will be available by the start of the next season.

By now you can pre-order this new print on my shop ❤ Enjoy it!

Some news!!

I have a little re stock of Valentine's, Winter and Halloween prints. There aren't a lot of them but I know some of you'll appreciate this because you couldn't buy them on time.

And now the surprise: as we are out of season you could find them with a 20% discount until August 10th.

And The Pirate print will be 3 more days with the pre-order discount activated, until 17th.

Enjoy them! ❤❤❤

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Took me way too much to make, but It was fun working on it in the boring evenings: Lucio's Star's realm outfit edit from the charm they sell on the official store. Thought It would be cute to see It as a sprite.

If i'll ever do someone else, It would be Nadia, she looks so pretty. Also kinda messed up with some lines tbh, was trying brushes.

Character & keychain design: the arcana game

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Arcana Fans,

Can we talk about the Tarot Decks? The Arcana Tarot Decks. I’m proud of them. It also ends in a painful memory. They are, all in all, the high and low of my time at Nix Hydra

In short: I’m one of the main people that made Arcana Tarot Decks a reality.

My job was answering emails, monitoring the Arcana social media tags, and generally having my finger on the pulse of the community. I knew that, by a wide margin, Tarot Decks were the biggest request. My coworker (who shall remain nameless for their privacy) was part of the team that made the Arcana and knew how much Tarot resonated with fans. This co-worker and I fought for about 1-1.5 years getting them greenlit.

In all honesty, they were a completely audacious idea. Nix Hydra didn’t make much money from merchandise. Maybe $100 a month. The cost of an *initial* run of Arcana Tarot Decks would take something like $25,000 to get going. This is because of creating the art, securing people to help package/ship them, actual costs of packaging/shipping itself, and more. Also, my partner on the project was very insistent that we work with a company that produced them at an extremely high quality with gold trim edges. Gold trim edges was important (they were right).

So, the Nix Hydra merch store made less than $200 a month, and my coworker and I were trying to pitch something that would COST $25,000~ to get started. If it made $25,000 back, that’s still a waste of time because it means we would have made the same money just skipping the whole thing.

This next part is fuzzy, but if I remember right, we tested the waters with stickers. We stocked Arcana stickers to see how quickly they sold. They sold fast. Like… fast. This was good. It was our test case to at least prove that “People want Arcana Merch”. It heated the iron, and my coworker and I struck. We got the approval!

So here’s the most nerve wracking moment of my career here. I’ve been in the game industry 12 years, but I’ve never run a merchandise store Nix Hydra. Even after that, I sent out a few sticker sheets every month. Forget about convincing a company to invest $25,000~ into my mad idea. And then… if they DID sell. What, then!? I always have a lot of anxiety, and I kept thinking of ways it could go wrong. What if I broke some international shipping law? What if I did the math wrong and operated at a loss? What if the site charged people the wrong amount? I KNEW the Tarot Decks would sell, but that was scary, too!

The day came that we flipped the switch. I was so excited. I was so excited! I was so… scared. At this point, all that was left was to see if we could make above the starting amount…

We made about $200,000 in the first 24 hours. Now, this was 3-4 years ago, so I may be SIGNIFICANTLY off. But my point is that we made six digits very quickly. By this same time tomorrow, this went from “Gunpowder and Coworker’s brassy, sassy idea” to “Merch is a hit! What’s next?”

Over the next few months and weeks, we had a joyful hectic hell of the best anxiety. Problems would come up. We’d knock them down. We’d run out of storage space in the office and it would look almost comical. We’d have truckloads of shipment issues. I soon found out that simply taking the packages to the post office was its own complicated project. All of this expanded into hiring people to help with merch. These people were extremely passionate about The Arcana and began to be advocates for what merch to add next. I could gush about how amazing they are for hours, but for privacy’s sake, I’m refraining from saying much about my coworkers.

So like that, we went from “Merch doesn’t sell” to “We need a merch department” in a few months. By the time I left the company, the CEO (you’ve seen his name around) projected the Merch alone to be a $1M a year revenue stream. I don’t know if we ever hit that goal. My point was that he felt it was possible, which made me happy.

… which brings me to how the story ends painfully. I have moderate ADHD. I personally think it’s severe, but my doctor says moderate, so hey. I tend to fall behind on assignments a lot. I also tend to get distracted super easily. It can ruffle feathers in a work environment. I did not realize how much. See, this project was in full swing, my work was going well, and I had also designed all the gameplay of Heart Hunter (that was me! I’ll write a post on that later). I felt good about all of this. I had a meeting with the CEO and was going to ask him for a raise.

“[Name], just so you know, I sometimes sit and my desk and go over the pros and cons of letting you go.” He said it conversationally. It was casual to him. My stomach fell out. I asked him why, and it turned out that he was being very, very literal.

See, he made a pros and cons list of every thing he likes about me and every thing that he doesn’t. I’ll spare you the whole list, but in the Cons side was “Doesn’t focus on work all 8 hours of the day”. I was flabbergasted and told him “But… I do a lot of projects. And YOU said the merch store is estimated at $1M a year!” At this point, it is extremely important to note that nothing about the merch store was in my job description besides “Ship stickers and answer emails”. Literally everything I mentioned above were things I did in my spare time without being asked. Out of love for the company.

“Yes, I agree that you’re very passionate and creative. See, I put that on the list!”

He points to the Pros and Cons list. “passionate and creative” is cancelled out by “doesn’t focus all 8 hours of the day”. It was a tie. The project I co-led started a whole new department and seven-digit (estimated) revenue… it wasn’t even the only one I did (Heart Hunter was also a side project, albeit one I was assigned). And all of that, in his mind, was cancelled out by “doesn’t work all 8 hours a day”.

I never got a raise. I never got a bonus. I never even got job security. None of it mattered to him.

I started looking for a job the next day.

—-

There’s more to the story, but I think this is the main point. This is the best and worst of Nix Hydra. It was a place where people like my coworker and I would make extra time to work on new things simply because we believed in our work that much. Where players joyfully supported our work because it resonated with them. Where new employees would be so passionate about their work that they would keep an entire department afloat on their own fantastic ideas. It was also a place where none of this could even amount to job security or recognition. It was frustrating, and it was joyful.

I meant every single smile at a public event. So did every member of the team that was there. It was never “just PR”; it was people who were over the moon to get to help create these stories and worlds and moments. We loved it. But management never loved us back. And that stung.

-

Thank you, every single person who posted their tarot decks. Who put them into your cosplays. Who did readings.

Thank you everyone who posted your Heart Hunter moments. Who shared the postcards I fought tooth and nail to see in the game (It was SO difficult to convince some people that “postcards would be the type of reward players want”).

My entire life, I’ve had joyful moments in games and game communities. My lifelong dream was to help make those moments come alive for others. When you all celebrated this game and those aspects of it, that was very genuinely a lifelong dream come true.

Thank you for reading this. And also The Arcana.

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Hello!

It's been a while since my last post. A lot of things have happened: I moved to a new house and started studying again. So I don't have as much time as before to post new things, but I've been drawing, and finishing old ones.

Valentine's and winter prints & keychains are out of stock. But new things will be available by the start of the next season.

By now you can pre-order this new print on my shop ❤ Enjoy it!

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