requested by @gaytomatic

RATING: RELIABLE

BP did hire PR firm Ogilvy & Mather in 2004, and coined the term 'carbon footprint' as well as creating the 'carbon footprint calculator'. This gave the impression that climate change was primarily the fault of the individual consumers.

From a New York Times opinion piece on carbon footprint (via the Wayback Machine): 'In 2004, BP hired the public relations firm Ogilvy & Mather to improve its image, in part by conveying the message that consumers of oil and natural gas bear the responsibility for their greenhouse gas emissions, not the producers of the oil and gas they use. The result was BP’s ingenious carbon footprint calculator, which allows individuals to calculate the carbon emissions that result from their activities.'

From a BBC Future article on 'how companies blame you for climate change': 'Similar criticisms have been levelled at terms like "carbon footprints" – which was first coined in a 2005 TV advert from BP. The advert appears to show members of the public being stopped in the street and asked what is "their carbon footprint".'

From an Irish Times on individualising blame: 'In 2004, it unveiled a "carbon footprint calculator", so that individuals could assess how much their daily activities were polluting the planet. The marketing campaign, led by Ogilvy & Mather, fostered the false idea that climate change was the fault of individuals rather than fossil fuel companies.'

🔥🔥🔥🔥🔥

This sign does NOT pull its punches, and I am HERE for it!

Roasted chicken, ginger, daikon, shiitake mushroom soup with lime, cilantro, broccoli sprouts, and rice noodles

Thank u for this contribution

Souphelia

This ambulance runs on treats

nasa: we're going to shoot three rockets directly at the sun during the total eclipse. for study and research purposes.

me: oh cool

nasa: we have named the rockets apep. this stands for atmospheric perturbations [in the] eclipse path.

me: oh cool

nasa: apep is also the ancient egyptian deity of chaos and darkness, who ceaselessly seeks to extinguish the sun. we launch these rockets directly at the sun in the name of apep.

me: oh... cool?

time loops where you’re trapped and it keeps resetting and you’re trying to figure out how to escape. vs time loops where you are in control, you keep slamming the reset button in panic because no not yet, no not THIS, trying to find an outcome you can live with. are you the only one who remembers? is it worse if you aren’t? imagine trying to break out of a time loop and discovering the god you’re trying to please is your friend. they keep dragging you back through this because you’re not getting the outcome they want. maybe that’s the same thing you want. maybe it’s not.

Official Time Loop Post

motherfucker said PROFESSIONAL

Here on tumblr we are all professionals.

i love that motorcycles exist. like i'm genuinely so glad that someone was like "what if bikes were as fast as cars and could turn you into roadkill if you hit a pothole"

what if there was a vehicle so dangerous you had to wear armor to drive it

“It’s not that wet” 

(via)

This cat strikes me as both fascinated by the sensation of the rain - the smell, sound, and feel of it - and completely mortified by the fact that it comes with being wet

This cat is like “I am enjoying approximately 75% of this experience but I’m not sure if it’s worth that other 25%”

reblog to give the person you reblogged this from a fucking break