After its first five days on sale, Taylor Swift’s The Tortured Poets Department has sold 1.8 million copies in the U.S., according to initial reports to data tracking firm Luminate (reflecting April 19-23 activity). With two days left in the tracking week (ending April 25), the album already has the fourth-largest sales week in the modern era (since Luminate began electronically tracking sales in 1991) and is nearing lofty milestones set by *NSYNC over 20 years ago.
The top four biggest sales weeks in the modern era for albums are (all in debut weeks): Adele’s 25 (3.378 million), *NSYNC’s No Strings Attached (2.416 million, in 2000), *NSYNC’s Celebrity (1.878 million, 2001) and The Tortured Poets Department (1.8 million, 2024).
The new album’s 1.8 million sales total is inclusive of both over-the-counter and download purchases of The Tortured Poets Department made April 19-23, in addition to a likely large number of pre-orders of the album through Internet retailers that were shipped to customers for arrival on release day. Sales reflect more than 20 different editions of the album available among physical and digital configurations (see story, April 20, below).
The sales activity of The Tortured Poets Department will increase in the coming days, with the current tracking week ending on Thursday, April 25. The album’s final first-week numbers (equivalent album units, total traditional album sales and streaming figures) are expected to be announced by Billboard on Sunday, April 28, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated May 4).
The Tortured Poets Department earned 2.4 million equivalent album units in the U.S. in its first five days (inclusive of the 1.8 million in traditional album sales), while its collected 31 songs (on its deluxe edition) generated 706 million on-demand official streams.
If The Tortured Poets Department debuts atop the Billboard 200, it will mark Swift’s 14th No. 1 album, extending her record for the most among women. She would also tie Jay-Z for the most No. 1s among soloists. The only act with more No. 1 albums on the Billboard 200 is The Beatles, with 19.
All 13 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless (her second album) through 2023’s 1989 (Taylor’s Version) have debuted at No. 1.