pride merch that goes toward 🏳️‍🌈 organizations!

a lot of companies sell pride merchandise in june with proceeds benefitting only the company itself. here’s a list compiled of companies whose pride collections actually benefit lgbtq+ organizations. feel free to reblog with any that we’ve missed with any percent of proceeds going towards charity.

- converse: 100% of profits from their pride collection goes towards organizations such as Happy Hippie Foundation, It Gets Better Project, Minus 18, and RainbowYOUTH.

- american eagle: 100% of profits from their pride collection goes to the It Gets Better Project.

- levi’s: 100% of profits from their collection goes to The Harvey Milk Foundation and the Stonewall Community Foundation.

- abercrombie &fitch: 100% of profits from their gender neutral collection and up to $20,000 separately goes to The Trevor Project

- zenni optical: 100% of proceeds from this pride spectacle collection goes to the It Gets Better Project.

- under armour: 100% of proceeds from their collection goes to Athlete Ally.

- milk makeup: 50% of the proceeds from this vegan, cruelty free makeup brand will go to The Center.

- j crew and madewell: 50% of profits from their collection go to the Human Rights Campaign.

- harry’s: 100% of profits goes towards organizations such as APLA Health; Evelina London Children’s Hospital (Rainbow Badge Project); GLAAD; GLSEN; IraQueer; the Jamaica Forum for Lesbians, All-Sexuals and Gays; Mermaid’s; Newark LGBTQ Community Center; Peter Tatchell Foundation; Self Evident Truths Project; TransTech Social Enterprises; and the True Colors Fund

- thomas sanders shop: a percentage of purchases from the Could Be Gayer collection go towards the Trevor Project

- urban outfitters: donate $10-$15 per item bought in their pride collection towards GLSEN

- everlane: 20% of proceeds towards Human Rights Campaign

-primark: 20% of profits from their pride collection go towards the Stonewall Community Excellence Foundation.

- h&m: 10% of proceeds from their collection go towards United Nations Free and Equal-they guarantee that their company will in total donate a minimum of $350,000

- disney: 10% of proceeds from their mickey mouse ears go towards GLSEN-they say they will donate a total of $50,000

- soulcycle: 5% of all pride pack proceeds go to the Trevor Project, up to $50,000

- warby parker: no percent, but they donated $20,000 to the Trevor Project and Lambda Legal

- 2(X)IST: no percent, but they donated $15,000 to the Trevor Project

HAPPY PRIDE 🏳️‍🌈 🌈 ❤️🧡💛💚💙💜 and thank you to @romanamongthestars for helping me find some of this info!!