affinitybyserif reblogged
An Interview with Ashley Hewson, the managing director of Serif
As part of our ongoing series with creators of design applications we interviewed the team behind Affinity Designer. Affinity Designer is a new application from Serif, a 27-year-old company based in the United Kingdom.
After a successful public beta, Affinity Designer went on to become a top grossing app in the Mac App Store. It also earned the Editor’s Choice award from Apple with a perfect 5-star rating.
We interviewed Ashley Hewson, the managing director of Serif, to discuss the four years of development, the long nights, and the scrapped prototypes.
