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@jillceleste / jillceleste.tumblr.com

My name is Jill.I am a marketing coach for entrepreneurs, as well as the founder of the Celestial Marketing Academy. These are my musings. www.jillceleste.com
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5 Ways To Recycle and Repurpose Your Old Blog Posts If you have been blogging for a while, you probably have accumulated dozens of blog posts in your archives. While this is great for marketing and search engine optimization (SEO), there is no rule that says you can’t reuse these older blog posts. Don’t spin the proverbial content marketing wheel by feeling that you must always create brand new content. Think about how you can recycle and repurpose your existing blog posts by following any of these 5 tips: http://www.jillceleste.com/5-ways-to-recycle-and-repurpose-your-old-blog-posts/

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Experts Share Their Favorite Small Business Tools Remember how I say that you are the Director of Marketing for your business? Well, Directors of Marketing know tools can make their jobs so much easier – and are always seeking out the best tools for the job. I know I love it when I find the perfect tool to help me manage my marketing and run my business. Like many solopreneurs, though, it’s difficult to know which tools work best. That’s why I asked six of my solopreneur friends about their favorite tools, and I am thrilled to share their responses with you. Most of these tools are no cost or low cost (because we all know that a solopreneur budget looks like!). Read more: http://bit.ly/1MdEMWZ

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Do This To Be A Twitter Success Do a quick Google search for Twitter tips, and you’ll find no shortage of ideas on how to get more Twitter followers, retweets and mentions. While many of these tips are effective, this one “trick” overshadows them all. Are you ready? The number one way to have tremendous Twitter success is to have conversations on Twitter. Check out today's marketing strategy where I share 3 easy ways you can converse on Twitter - starting right now - and have some fun doing it. Here's the link: http://bit.ly/1LlPvvk

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How To Prepare For A Networking Meeting One of the best ways to grow your business is to attend in-person networking meetings. Networking meetings are not only great ways to find customers, but they also help you build an “unpaid sales force” of people who can refer business to you. Before you attend your next in-person networking meeting, make sure to be prepared with these four tips. Read more: http://www.jillceleste.com/how-to-prepare-for-a-networking-meeting/

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Marketing is a continuous process. One of the constant struggles for entrepreneurs is how to make their marketing even better. That’s why it’s imperative to re-evaluate your marketing efforts every three months. Only then, can you continue to improve your marketing strategy.

Here are four elements of your marketing strategy that you can re-evaluate to improve your marketing: http://www.jillceleste.com/4-ways-to-assess-and-improve-your-marketing/

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Is it time to take a marketing risk? Blog post: http://bit.ly/1Jk9t8y How do you feel about taking risks? Scared? Exhilarated? Totally put off? When it comes to growing your business, you need to be comfortable taking some risks, or you will become stagnant in your growth. Truth be told, most risks are just perceived – something in your head that is blocking you. Sure there are financial risks or life-and-death situations, but the risks I am referring to are the ones that require a leap of faith. I believe these aren’t really risks, but extensions of a fear of failure.  And when you don’t take action because you are afraid to fail, you are stifling your growth. Breaking through your fear of failing and these perceived risks are important exercises for strengthening your marketing. To help you overcome your resistance to risk taking, I want you to do a small activity. Check it out in this week's marketing strategy.

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Improve Your Marketing Through Benchmarking Have you ever looked at another entrepreneur’s business and/or life and thought: “Wow, I wish I had her success!” I know I do. It’s a natural reaction, believe me, as long as it comes from a place of learning and love. Think of this analogy (one taught to me by my business mentor): If you want to move up the ladder, you have to look up and see who’s already there – and learn from them. You won’t get up that ladder by looking next to you, or below you. So, look up the ladder and find entrepreneurs you can learn from. The process is called benchmarking. Read more: http://bit.ly/1L7NuZ3

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6 Ways To Keep Up With The Demands Of Blogging Blogging is one of the most popular forms of content marketing because it allows you to showcase your expertise, but it can be demanding to keep up with a blog, especially with your busy schedule as an entrepreneur. Are you feeling overwhelmed by the demands of blogging? It doesn’t have to be such a challenge for you, especially with the right planning. Check out this week's marketing strategy to learn 6 tips you can follow to make blogging a less arduous task. Read more: http://www.jillceleste.com/6-ways-to-keep-up-with-the-demands-of-blogging/

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Infusing Your Personality Into Your Online Marketing Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales). Many entrepreneurs, though, are not sure which aspects of their personality and personal lives to show. No one wants to throw back the curtain completely on her personal life. So, how do you balance sharing your personal interests – enough for people to get to know you – while maintaining some level of privacy? Read more: http://www.jillceleste.com/infusing-your-personality-into-your-online-marketing/

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