It’s not just the sex thing, though that’s a key element. It’s that, in romance novels, the heroine gets to be cared for the way she normally would care for everyone else. It’s wish fulfillment in that her romantic partner will do emotional labor, spend a great deal of time thinking about her, or sacrifice his desires or fortune or reputation to be with her, or spend days nursing her back to health, or risking his life to save hers. In romance novels, you’ll find men taking care of children, talking about their feelings, putting effort into their appearance—even if they are adorably bad at it. Watch how many romance novel protagonists fall in love with a man who happens to be rich or handsome, but she didn’t give in until his behavior changed and he starts mentoring her, or providing for her, or being gentle toward her, nourishing her, listening to her, appreciating her… I suspect romance novels are looked down upon not for being juvenile formulaic “beach reads” but because they paint a fantasy world that leaves men feeling uncomfortable or even emasculated. But whether you’re a Midwest housewife or a big city CEO, women who read romance novels just want to read about men loving women the way women are expected love everyone else—with a nurturing and protective form of unswerving loyalty. Great sex they don’t have to die for is also a huge bonus, but the *romance* part of the novel is genuinely more about the woman being appreciated (for her beauty or spunk or intelligence at first, and then for all of her by the end).