Gene Kelly explains the youth physical fitness program being pushed by JFK, due to concerns about modern conveniences making children lazy.
After World War II, many Americans worried that US citizens, especially the young, were growing overweight and out of shape. The nation's economy had changed dramatically, and with it the nature of work and recreation changed. Mechanization had taken many farmers out of the fields and much of the physical labor out of farm work. Fewer factory jobs demanded heavy labor. Television required watching rather than doing. Americans were beginning to confront a new image of themselves and their country, and they did not always like what they saw.
Only a month after the inauguration, the new administration convened a conference on physical fitness, reorganized the President's Council on Youth Fitness, and chose a new director, Charles "Bud" Wilkinson, a highly successful University of Oklahoma football coach. True to Kennedy's style, the new executive for the council was named a special consultant to the president. The president's council unquestionably became President Kennedy's council. Although the council did not have the authority to impose a national program, it developed and promoted a curriculum to improve fitness. The council's fitness curriculum was devised with the cooperation of nineteen major US educational and medical organizations. Two hundred thousand copies were distributed at no cost and another 40,000 were sold. The council engaged in a sweeping drive to achieve widespread participation in the program for the 1961–1962 school year. A core group of almost a quarter of a million schoolchildren took part in pilot projects in six states. At the end of the year, half again as many students passed a physical fitness test as had a year earlier. Furthermore, there was a general improvement of physical education programs around the country.
With success came expansion. Renamed the Council on Physical Fitness, and later the President's Council on Physical Fitness and Sports, it added new programs and awards and enlarged existing programs in later administrations. But the achievement of the Council on Youth Fitness was as much political as educational. In a general sense, the actions of the Kennedy council were a minor triumph of liberal Democratic thinking. A nationwide problem was identified and a national response was developed through the resources of the federal government. The program produced a measurable improvement in fitness nationwide as well as a shift in public attitudes and wider participation. The work of the council also helped identify President Kennedy with fitness, vigor, and preparedness. Energetically promoting the fitness message brought both message and messenger to the public. It is not too much to say that the council's fitness programs were a way of encouraging the nation's youth to participate in the "New Frontier.