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Updates and Stuffs about Taylor
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Debuting all 31 songs in the Top 50 of our Streaming Songs chart—six of those logging 40m+ streams—Taylor Swift's THE TORTURED POETS DEPARTMENT (Republic) has set a new record for most streams in a week.

Swift's 11th LP will earn 864 million streams in its first week, surpassing the previous record-holder, Drake's Scorpion (746m), by more than 100m. TTPD's first single, "Fortnight" f/Post Malone, opens at #1 on the chart with 65m streams—the most streams in a week for a song in 2024. The album has already done nearly 1.2 billion Spotify streams.

TTPD's record-setting stream count and physical sales numbers are likely to be somewhere between massive and ginormous. Stay tuned for the final HITS Top 50 projection later today.

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The numbers grow ever larger for Taylor Swift’s The Tortured Poets Department, according to initial reports to data tracking firm Luminate. (Luminate’s sales, streaming and airplay data powers Billboard’s charts. All numbers in this story reflect U.S. consumption only.)

In the album’s first four days of release (April 19-22), the set’s collected 31 songs (on its deluxe edition) generated 602.3 million on-demand official streams in the U.S. – breaking Swift’s own record for the largest streaming week for an album by a woman. She previously held the record with the opening frame of her last studio album, Midnights, which collected 549.3 million on-demand official streams for its 20 tracks (in the week ending Oct. 27, 2022).

The Tortured Poets Department also claims the third-largest streaming week overall, surpassing Midnights, and only trailing the opening frames of Drake’s Scorpion (745.92 million for its 25 songs in 2018) and Certified Lover Boy (743.67 million for its 21 songs in 2021).

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The numbers grow ever larger for Taylor Swift’s The Tortured Poets Department, according to initial reports to data tracking firm Luminate. (Luminate’s sales, streaming and airplay data powers Billboard’s charts. All numbers in this story reflect U.S. consumption only.)

In the album’s first four days of release (April 19-22), the set’s collected 31 songs (on its deluxe edition) generated 602.3 million on-demand official streams in the U.S. – breaking Swift’s own record for the largest streaming week for an album by a woman. She previously held the record with the opening frame of her last studio album, Midnights, which collected 549.3 million on-demand official streams for its 20 tracks (in the week ending Oct. 27, 2022).

The Tortured Poets Department also claims the third-largest streaming week overall, surpassing Midnights, and only trailing the opening frames of Drake’s Scorpion (745.92 million for its 25 songs in 2018) and Certified Lover Boy (743.67 million for its 21 songs in 2021).

Equivalent Album Units & Sales So Far: In the album’s first four days of release, The Tortured Poets Department has earned 2.1 million equivalent album units, with traditional album sales (purchases of digital downloads, CDs, vinyl LPs and cassettes) accounting for 1.6 million of that sum.

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taylornation

Leaping from the gallows and levitating down the aisles for our phantom clear vinyl TTPD Target Run. 👻🤍 Target-exclusive editions of TTPD vinyl and special edition CDs contain unique replica handwritten lyrics. Head to Target and tag us in your posts so we can see!

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guiltyasins

‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‏‏‎ ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‎‏‏‎ ‎‏‏‎ ‎"i love you, it's ruining my life."

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Taylor Swift is giving fans more insight into her new album “The Tortured Poets Department,” thanks to a track-by-track experience with Amazon Music.

Fans can now listen to the album — which shattered streaming records after its release on April 19 — along with commentary from Swift breaking down the meaning of each track. To listen to “The Tortured Poets Department” with Swift’s commentary, fans can simply say to Alexa, “I’m a member of ‘The Tortured Poets Department.'”

Through the experience, Swift has revealed the inspiration behind songs including “Fortnight” with Post Malone, “Clara Bow,” “Florida!!!” with Florence + the Machine, “Who’s Afraid of Little Old Me?” and “My Boy Only Breaks His Favorite Toys.”

“‘Fortnight’ is a song that exhibits a lot of the common themes that run throughout this album. One of which being fatalism — longing, pining away, lost dreams,” Swift said of the album’s opening song. “I think that it’s a very fatalistic album in that there are lots of very dramatic lines about life or death. ‘I love you, it’s ruining my life.’ These are very hyperbolic, dramatic things to say. It’s that kind of album.”

Of “Clara Bow,” named after the silent film actress, Swift said the track is “a commentary on what I’ve seen in the industry that I’ve been in over time.”

“I used to sit in record labels trying to get a record deal when I was a little kid. And they’d say, ‘you know, you remind us of’ and then they’d name an artist, and then they’d kind of say something disparaging about her, ‘but you’re this, you’re so much better in this way or that way.’ And that’s how we teach women to see themselves, as like you could be the new replacement for this woman who’s done something great before you,” she said. “I picked women who have done great things in the past and have been these architypes of greatness in the entertainment industry. Clara Bow was the first ‘it girl.’ Stevie Nicks is an icon and an incredible example for anyone who wants to write songs and make music.”

“Florida!!!” featuring Florence + the Machine is one of the rare songs on the album that doesn’t see Swift directly speaking of a former lover. Swift said the inspiration for this track actually came from “always watching ‘Dateline.'”

“People have these crimes that they commit; where do they immediately skip town and go to? They go to Florida,” the singer added. “They try to reinvent themselves, have a new identity, blend in. I think when you go through a heartbreak, there’s a part of you that thinks, ‘I want a new name. I want a new life. I don’t want anyone to know where I’ve been or know me at all.’ And so that was the jumping off point. Where would you go to reinvent yourself and blend in? Florida!”

As for “Who’s Afraid of Little Old Me,” Swift revealed that she wrote the tune “alone, sitting at the piano in one of those moments when I felt bitter about just all the things we do to our artists as a society and as a culture.”

“There’s a lot about this particular concept on ‘The Tortured Poets Department,'” she added. “What do we do to our writers, and our artists, and our creatives? We put them through hell. We watch what they create, then we judge it. We love to watch artists in pain, often to the point where I think sometimes as a society we provoke that pain and we just watch what happens.”

Lastly, Swift broke down the metaphor within “My Boy Only Breaks His Favorite Toys.”

The song is about “being somebody’s favorite toy until they break you and then don’t want to play with you anymore,” she said. “Which is how a lot of us are in relationships where we are so valued by a person in the beginning, and then all of the sudden, they break us or they devalue us in their mind. We’re still clinging on to ‘No no, no. You should’ve seen them the first time they saw me. They’ll come back to that. They’ll get back to that.’”

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“THE TORTURED POETS DEPARTMENT” is expected to become the first album in history to reach 1 billion streams on Spotify on its first week!

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