Advice to Lainey and their husband about their hair
Long time no post but I watched Laineys new video about coloring their hair, as a hairdresser that specialized in color correction it triggered me to no end, so I want to talk about it.
Let's start with Greg's hair. First Let's go back to laineys "fixing" of it the first time (lord knows he did everything wrong anyway when he first did it). She put 30 vol developer on his scalp... your not suppose to put 30 on the scalp especially if the person isn't use to bleach, you risk chemical burns and it's why it was really burning him, granted he would of complained about the 20 vol too. With that out of the way let's talk about the correct way to bleach his hair, I would of used a 20 vol (maybe mixed with a 30 depending on the health of the hair/if it was previously colored) and applied it to the shaft area (and inch from the scalp and inch from the ends) first, then the very ends. Once these have reached about the color he was before the "correction" I would do the roots with a 20 vol; the scalp processes faster then the rest due to the heat from the scalp. I would have left on till the hair was a 9 or 10, again depends on the hair health it may of needed another bleaching, but I'd of waited at least a week inbetween bleaching with a conditioner treatment during that week. I would of then toned it with a purple based TONER (I'll get more into this with laineys hair) to get out any left over brassyness. If he wanted it silver then I would put that color on the hair.
Now Laineys hair, oh boy. First off I saw her use a 20 vol developer in the past while using the ion blue (I believe it was the blue), ion and any other funky color doesn't need developer, most funky colors are veggie based. Some people do use a developer with it to make it last a little longer (it doesn't do enough for me to say to do that though) but only a 10 vol should be used. 10 vol developer is used for color deposit, 20 is for color deposit only on gray hair (Gray hair is more course and stubbron) and lifting, they only added extra damage to the hair leading to blown out cuticles. The higher the developer the more the cuticles will be opened, something you can't really reverse. This is why the ends of their hair faded so quickly, they are way damaged from over processing, blown cuticles will also lead to most colors looking muddy. I would suggest doing a deep conditioner treatment at least once a week and sleeping in it (I prefer It's A 10). Lainey decided to go with a light pink color this time, saying that their hair is a level 9 or 10... it's not it needs to be bleached again, but due to it's health if they came to me I wouldn't touch it without the conditioning treatments and still then I would tell them they need to take off some inches cause it is going to be chemically cut. Color is not a toner, unlike the funky colors you do use a 5 or 10 vol developer and only leave it in a few mins (3-20 mins depending on the color, toners need to be watched carefully), colors don't act like toners. For example (though kinda the opposite) when a blond wants to go brown you have to use a red filler first to deposit back the red tones or else the brown will turn that lovely green muddy color. If they had wanted a true pink their color might have been fine but since they wanted a light color it won't show up due to the brassy color in it. Their roots were blue so blue+pink=purple and yellow/orange plus light pink= orange pink. I've only used ion once (I've had funky colors 15 years now, though I mainly use pravana I do try anything new so I can suggest the best unpro colors to those that ask me) and for a funky color it is one of the best non pro's I've used, lainey blames the color, but really they diluted it too much to even show up, not the colors fault.
To end this mad rad rant, they have now spent about the same amount doing it and fixing it as they would of getting it done professionally the first time. Everything they are doing (in both of their hair) isn't going to fix anything just make it muddier and harder to fix, color correction in a salon is going to be 2× or more then it would of been just to do it right the first time.