Tumblr is doing some stupid AI shit so go to blog settings > Visibility > Prevent third-party sharing.
[ID
Prevent third-party sharing for ayeforscotland
This option will prevent this blog's content from being shared with our licensed network of content and research partners, including those that train AI models.
End ID]
If you are on browser and you're not seeing it, try reloading the page or closing and reopening. I didn't see it at first but reloading the page worked.
They also clarified you have to do it for every sideblog (ugh), which you access through tumblr.com/settings/blog/[blogname] for each, if you somehow can't find it in their masterpiece (/sarcasm) of intuitive menu design.
The help page at least clarifies that your posts will still be protected even when reblogged by others who may not have toggled this off. Doesn't negate the other shitty practices on their end, but I've seen a lot of panic about reblogs, so I wanted to highlight this.