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Everybody at Once

@everybodyatonce / everybodyatonce.tumblr.com

These observations on the internet are brought to you by Everybody at Once, a NY-based agency that works on social strategy and audience development for entertainment brands. visit our site
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EA1 is seeking a NYC-based Social Media Manager to join us.

SEE BELOW FOR DETAILS ON HOW TO APPLY.

Everybody at Once (EA1) seeks a New York-based Social Media Manager to help oversee and operate social campaigns from creative strategy, editorial development, and community management to content production, planning, and execution.

As part of the growing team that develops some of the most active, most influential fandoms on the internet you will support the building of solutions and strategies, and adapt into tactical and engaging social creative on behalf of EA1’s entertainment and digital clients.

DESCRIPTION:  As the Social Media Manager, you will help to establish and operate the social and creative strategy, editorial development, community management, and the planning and execution of client campaigns and initiatives. The ideal candidate will bring their experience and expertise in social media, management of platforms and best practices, and the proven ability to deliver on brand campaigns.

You will be responsible for the day-to-day work on behalf of clients and campaigns, captivate and engage fan communities to build affinity for brands, monitor sentiment and trends, and provide high-level actionable insights.  

The Social Media Manager will report to the Senior Director of Social Media and collaborate cross-functionally with EA1 project managers, and various levels of client management and stakeholders.

RESPONSIBILITIES:

  • Work with the Senior Social Media Director and teams in the development of strategies that correspond with client and overall project objectives
  • Responsible for the implementation of strategies, editorial, planning and community engagement
  • Initiate and produce editorial, creative copy and messaging for multiple platforms including Facebook, Instagram, Twitter, YouTube and GIPHY
  • Oversee day-to-day management of platform activity and campaigns
  • Develop and manage fan and community strategies, engagements and conversations and tailor for platforms
  • Lead the development, coordination and delivery of all campaign elements including copy, asset production, and publishing
  • Develop and coordinate cross-over social engagement with partners, talent and influencers; monitor fan, press and influencer communities  
  • Maintain “always-on” programming, listening and platform management, and CRM
  • Plan and manage an editorial calendar, publishing schedule across all content formats and messaging (graphical, video, promotional, press and activations)
  • Work with the Creative Lead in the ideation, design and production of content and assets (gifs, video and graphical content)
  • Oversee client approvals for editorial and content assets
  • Work with the Senior Social Media Director on the development of creative elements for paid media campaigns
  • Monitor performance, sentiment, trends, behaviors; track analytics and provide timely and actionable insights or recaps
  • Manage and support live events, digital / social and on-site
  • Identify opportunities for creative editorial and audience development, talent or influencer collaborations

QUALIFICATIONS:

  • Minimum 4-5 years experience in social media, copywriting, community and campaign management
  • Professional and driven with excellent project management, communication, and organizational skills
  • Strong understanding of social communities, fandoms and industry best practices
  • Skilled creative writer and storyteller; ability to develop voice and tone for brands
  • Effectively communicate across multiple internal and external partners, and work across multiple time zones
  • Ability to deliver campaigns on time and on budget
  • Flexibility to work evenings and weekends
  • Ambitious, enthusiastic, confident and takes initiative
  • Values accountability, fairness, hard work and highest quality output
  • Passion and curiosity for innovation, internet culture, media and content
  • Experience in TV, entertainment or media industry a plus
  • Perform in a fast-paced, high pressure and often changing environment; ability to anticipate the unexpected
  • Strong interpersonal skills, balance multiple projects and directions
  • Bachelor’s degree required

TO APPLY: If this sounds like you, please send a resume and cover letter to jobs[at]ea1.co  with “NYC Social Media Manager Application” in the subject line. Please make sure to include a cover letter and some examples of your past experience in social or portfolio.

Everybody at Once is a New York-based agency that was founded in 2013 specializing in social media strategy and audience development.

We are best known for our award-winning work with BBC America’s Doctor Who and creating the massively influential fandoms for Orphan Black and Killing Eve. We’ve also worked with BBC News, BBC Studios, Netflix, Microsoft, Fox Searchlight, IFC, Sundance TV, PBS Digital Studios, Google Creative Lab, Starz and AS Roma.

Our mission is to facilitate the connection between creators, their fans, and the communities they inspire. Our core beliefs are that the audience has an audience and that existing fan communities can grow when you enable fans to become better fans.

Original listing here: http://ea1.co/careers/social-media-manager 

#jobs#jobcall#social media#nyc#Entertainment
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EA1 is seeking a New York City based Social Media Director to join the team. (July 2017)

Everybody at Once (EA1) is an agency that builds some of the most active, most influential entertainment and media fandoms on the internet. We manage audience development, network social strategy and social media campaigns for partners and clients.

EA1 seeks a New York City based Social Media Director to lead a team of brand managers in developing audience strategies and social media campaigns with our clients. This senior-level role will require close partnership with internal leadership at EA1 and strong coordination with relevant executives and staff at our client companies. The Director will be responsible for communicating and coordinating with the client, managing execution and reporting on performance.

We're looking for someone with experience in managing social media campaigns for a national or global brand, preferably in media and entertainment. The ideal candidate is ambitious, enthusiastic, well-organized, confident and driven. Should have at least 4-6 years experience in social media planning, strategy, execution, and management. They will have an understanding of industry best practices and the drive to develop new ones. They will have experience managing a team and communicating with clients. They will be proactive, quick on their feet, and a problem solver. Start date: July 31st.

If this sounds like you, let us know who you are, send some examples of your past experience in social, and a resume to: jobs@ea1.co

Role & Responsibilities

  • Lead strategic and creative development.
  • Manage execution of audience development projects.
  • Manage audience development projects, both internal and client facing.
  • Lead, manage and train a team of brand managers to develop and execute campaigns.
  • Lead and manage client relationships and communication.
  • Manage creative production.
  • Manage budgets and resources.
  • Provide insights and performance analysis with qual and quant data.
  • Contribute to new biz development at EA1 in creative, proposals and pitches.

Requirements

  • The ideal candidate has client management experience.
  • Experience in team management, able to delegate, give and receive feedback.
  • Strong interpersonal skills, able to deal with diverse personalities and move a project forward.
  • Experience in creating and publishing content across major social media platforms.
  • Experience working collaboratively with social, communications, and marketing teams.
  • Experience coordinating or covering events in real time for social media.
  • Experience in using social media analytics to garner insights.
  • Ability to juggle multiple projects and to remain calm under pressure.
  • Ability to anticipate and solve problems independently.
  • Ability to absorb, apply, and communicate best practices for major social media platforms (Twitter, Facebook, YouTube, Instagram, Tumblr, Snapchat.)
  • Ability to develop and demonstrate brand voice and tone in written editorial and visual content.
  • Proven ability to grow a meaningful following on major social media platforms.
  • Excellent writing and presentation skills.
  • High-level experience with current digital content creation tools and collaborative workflow apps (Adobe CS, video editing, Google Docs, MS Office, Slack, digital cameras.)

If you share our passion for building audiences, please send us a note sharing why you think you’d make a great fit at EA1, examples of your past experience in social, and a resume to jobs@ea1.co

#Social media#jobs#careers#fandom#Entertainment#tv#film
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EA1 is Hiring a Social Media Brand Manager (September 2016)

Everybody at Once is an agency that builds some of the most active, most influential fandoms on the internet. We operate the social handles for networks like BBC America and IFC TV. We program fan meetups and build online participation campaigns for shows like Doctor Who, Portlandia, and Orphan Black.

Our mission is to facilitate the connection between creators, their fans, and the communities they inspire. Our core beliefs are that the audience has an audience and that existing fan communities can grow when you enable fans to become better fans.

Everybody at Once seeks a Social Media Brand Manager to run social campaigns from announcement, social strategic development, production support, planning and execution, through premiere, in-season, and between seasons. This role requires excellent communication and collaboration both within EA1 and with our client networks, talent, and production partners.

The ideal candidate is an ambitious, enthusiastic, and well-organized go-getter with at least 2-3 years experience in social media strategy, content creation, copywriting, and community management. They will have an understanding of industry best practices and the curiosity to innovate and invent some of their own. They will be professional, driven, quick on their feet, and a problem solver.

If this speaks to you, send us an email -- let us know a little about yourself, attach your resume or CV, and feel free to include links to stuff you’ve done. jobs@ea1.co

#social media#jobs#fandom#television
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EA1 is Hiring a Designer for our Visual Rebrand

We are looking for a dynamic, clever designer to rebrand our visual identity. We need a coherent brand architecture and visual identity to use across presentations, letterhead, reports, case studies, website, and social media.

Everybody at Once (EA1) was founded in 2013 by Kenyatta Cheese and Kevin Slavin. The company focuses entirely on audience development and social strategy for media, sports and entertainment brands. It has offices in New York City and Los Angeles, CA.
EA1’s core beliefs are that the audience has an audience and that existing fan communities can be used to attract new audiences when you enable fans to become better fans.
Our mission is to facilitate the connection between creators, their fans, and the communities that they inspire.  
We believe that the greatest shift in media is in the visibility of the audience to itself. To build an audience, you have to understand where, how, and why content spreads within a network.
People love content -- but they love each other more. We facilitate connection and create joyful experiences that generate energy. We direct people toward action that supports both creators and their communities. This is why our company celebrates Integrity, Curiosity, Empathy, Collaboration, Authenticity, and Creativity as our core values.
We know who we are. We know our core messages. Now we’re looking for branding that articulates our work in a clear and meaningful way.

Suggested Deliverables:

  • logo - full, icon, gif,
  • fonts,
  • color palette,
  • templates for reports, social skins and presentations,
  • guidelines for use.

Creative inspiration

Our work is about:

Our values: Integrity, Curiosity, Empathy, Collaboration, Authenticity and Creativity. “Everybody at Once”. Joy. Friendship. Connectivity. A sum that is greater than its parts. Humanity. Honoring diversity. Pathways.  Adventure. Understanding -  we take lots of small stories and show how they’re related. Three parts - creators, fans, communities.

People know us for:

Our reputation - “we get it”. We’re leaders - we connect, energize, contextualize. Being storytellers - we enchant, explore, inspire, participate, adventure. Standing out - we’re unique. Data mapping, diagrams. Having an abundance of information. Stability - proof.

Voice and Tone:

Tell the story simply. Give clarity. Focus on the core idea. Give information that travels without explanation. Be self-aware. Be plural. Include participants - think about what you want them to feel or do.

We provide the structure and organization to hold information and communication together so that within, we can focus on stories and exploration.

Visual inspiration:

Entry points - access. Purposeful breaks in the structure. Look at it from a higher resolution. Solid shell - inside it’s varied. Legible fonts. We need text to pop. Hive, forest, pathway, mazes, ants. Color: grounded, deeper, vibrant. Pink. Varied opacity with purpose. Contrast is important.

See visual references here: http://ea1brand.tumblr.com/

Next steps/Expectations:

Submit a proposal via email to: molly@ea1.co, preferably as a pdf, by August 21, 2016.
Please be sure to:
• Provide a description of your structure and capabilities.
• Describe your approach and process for this work.
• Provide examples of other work.
• Provide a timeline and proposal for the design process.

For additional questions, please contact Molly Templeton: molly@ea1.co

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FOX, ABC and NBC Secure Top Online Rankings for Their Lineup of New and Returning Fall TV Shows

"As we're seeing on Facebook and Twitter, major networks like FOX, ABC and NBC continue to release TV shows geared toward its network's demographic, generating a loyal following and resulting in increased engagement on social media," continued Segal. "On the other hand, niche networks also generate strong social media followings and engagement. For example, BBC America's Doctor Who ranked in the top five for both channels and MTV's Faking It and AMC's The Walking Dead both broke into the top ten. You do not have be the largest brand or have the most resources to succeed on social media, you just have to understand your audience and feed them the content they desire."
#television#social media#audience#media
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iamdanw
I have this perverse theory that, in about ten years, sections of the internet will have become like the American inner cities of the 1980s. Like a John Carpenter film – where, among the ruins, there are fierce warrior gangs, all with their own complex codes and rules – and all shouting at each other. And everyone else will have fled to the suburbs of the internet, where you can move on and change the world. I think those suburbs are going to be the exciting, dynamic future of the internet. But to build them I think it will be necessary to leave the warrior trolls behind. And to move beyond the tech-utopianism that simply says that passing information around a network is a new form of democracy. That is naive, because it ignores the realities of power.

Jon Ronson in Conversation with Adam Curtis | VICE | United Kingdom (via iamdanw)

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reblogged
kenyatta
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medievalpoc
Digital technologies and social media only partially account for the willingness of museums to explore, at least tentatively, relaxing their control over historical authority. The current trend is in part a legacy of the New Social History of the 1960s and its interest in telling history “from the bottom up.” Having worked for a generation to tell stories that de-center elites, museums are now de-centering elite storytellers, too. The anti-authoritarian bent may be as well a legacy of the so-called culture wars of the 1990s. The fierce backlash against revisionist historical interpretations in the Smithsonian’s The West As America and in the planned Enola Gay exhibition may have made museum administrators more than happy to hand off interpretive authority to outsiders. Finally, we must consider the impact of changes in realms much broader than the museum world. The country’s growing ethnic diversity and its economic crises have pushed museum leaders to recognize that the field’s traditional business models need to be revamped. Instead of taking public support for granted, museums are desperate to prove their worth to their communities, a stance that makes them more receptive to outside partners, voices, and interpretations.

“Letting go? Sharing Historical Authority in a User-Generated World” The Pew Center for Arts and Heritage (via medievalpoc)

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fred-frederator-studios

Enough people tweet/quote when I’m in front of audiences that I thought it was time to explain myself with a little more clarity. (I tend to be a bit hyperbolic sometimes.) So over the next few weeks I’ll try and explain.  Thanks @soyuri, @samrogoway, @lucas_shaw, @BingChen, @kelzell, @MyManDK, @RobertJohnDavis, @CarlosAlimurung, @htilert, among the many others who thought I had something to say @Vidcon.  

#vidcon
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kenyatta
But this ESPN thing is interesting. ESPN is the king of the cable bundle, leading both in prime-time ratings and in the carriage fees that cable providers hand over – about $6.61 per subscriber per month, according to SNL Kagan. Its carriage-fee advantage is huge, as illustrated by this Bloomberg Businessweek graphic.
Also, because viewers are much more likely to watch sports live, rather than recording it or catching it later on a streaming service as with so much other TV programming, ESPN also enjoys a favored relationship with advertisers.
That last attraction remains. Live sports events retain a unique position in an increasingly fragmented media landscape. But other media companies know that too, which is why the price of sports rights keeps going up. Meanwhile, ESPN is caught between trying to follow its audience as it migrates away from cable TV and holding together the cable bundle that is the source of so much of its profit.

(via Have We Reached Peak ESPN? - Bloomberg View)

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kenyatta
Social media is just one example of our quest for belongingness and validation from others. Our idolisation of celebrities is simply another way we express our desire for acceptance. When girls become fans of Zoe Sugg (Zoella to her millions of YouTube fans), they aren’t just building a relationship with her – they are also building a relationship with the entire community around her. When Sugg talks about cosmetics or her anxiety issues on YouTube, it feels like a two-way conversation, rather than a mass broadcast. Her fans feel a deep connection with the best-selling novelist, despite the fact that most of them will never even have the chance to talk to her. There’s a scientific term for this phenomenon: a parasocial relationship. Fandom creates a common connection between others. Celebrities are the most prominent example, but the same is true for those who love certain video games (League of Legends or Minecraft, anyone?) or love certain sports. For millions, being a fan of Liverpool or Manchester City football clubs is an important piece of their identity. Belongingness and validation are fundamental human needs. And although many people don’t seek fame or the famous to fulfil these needs (introverts especially), almost everyone is seeking the validation or empathy that shows they are loved. Without it, it’s easy for people to fall into a dangerous path.

Fascinated by celebrities? You just need more friends (Ben Parr for Wired UK)

the linkbaity headline is 😂 but the piece articulates a good grasp of why fandoms are infinitely wonderful and fascinating.

(via kenyatta)

Source: wired.co.uk
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kenyatta
There are tumblr bloggers who obfuscate their communication by hiding entire posts in tags. My colleague, Molly Templeton introduced me to what she calls “delete culture”—the act of removing social media posts from the Internet that are no longer relevant to the exact moment you are in. She’s shown me Instagram users who limit their accounts to a carefully curated collection of nine photographs that fit in the above-the-scroll grid. We’ve seen super-long Twitter conversations disappear the moment a TV show’s credits roll. This is not the way users are supposed to behave. You cannot data mine deletion. This is the opposite of permanence. I think there’s a lot to learn from these behaviors that are less about meeting consumer needs and more about respecting the human desire to be understood.

I did an interview with psfk about Internet culture and everybodyatonce and we touched on a bunch of the things we obsess about like folks who hide their communication from the rest of the internet. (h/t mememolly)

Related: I’m speaking at PSFK2015 this year. Come through if you’re around!

(via kenyatta)

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EA1 Fandom Management Internship, Spring 2015

Hello!

Everybody at Once (EA1) is a small, growing, fun, bootstrapped company founded in 2013, renowned for strategic audience development and social strategy with the most interesting brands in media and entertainment.

We are currently a team of 7 full-time staff (plus a handful of collaborators) based in the Lower East Side who are all passionate about fan communities, animated gifs, and poptarts.

We are seeking 4 hard working, excited, and efficient interns to join our team in New York beginning in January 2015 for 3-6 months, dependent upon availability.  Must be available minimum 2 days per week from 10:00a-6:00p, with the possibility of some additional hours both in the office and/or remotely.

These are the tasks:

1. Assemble posts for Twitter/Tumblr/Facebook/Instagram/SnapChat/Vine, & other emerging social platforms.

2. Add outside content to Tumblr queue.

3. Actively search for fan community content.

4. Assist with social campaigns such as giveaways, clearances for fan content and events.

5. Create images and gifs.

6. Research and share observations for other fan communities.

7. Participate in special projects and perform other duties as assigned.

These are the requirements:

1. Active participant in social media.

2. Knowledgable about fan communities.

3. Actually a fan of things.

4. Excellent at internet research and search.

5. Strong organizational skills.

6. Experience with outreach.

7. Fluent in Adobe CS and Final Cut is a plus.

8. Excellent written and verbal communication skills.

To be considered for this position, send an email to intern@ea1.co with “Internship 2015” in the Subject Line.

Be sure to include a cover letter outlining why you are a great fit for this position.  Please include relevant experience and skillsets, and what your favorite t.v. show is, and why. Also send links to any/all social handles you use regularly.

#fandom#television#internship#everybody at once#jobs
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EA1 is Looking for a YouTube Channel Manager!

Update Oct 29: we found someone! thank you so much, tumblr!

Everybody at Once (EA1) is a small, fun, bootstrapped company founded in 2013, renowned for strategic audience development with the most interesting brands in media and entertainment. We are currently a team of 5 full-time staff (plus a handful of contractors) based in the Lower East Side who are all passionate about fan communities, animated gifs, and poptarts.

We are looking for a contractor to perform short term YouTube channel management for one of our TV network clients for 12 weeks, starting immediately. The work would take about 20 hours a week and would entail:

  • Programming & scheduling content for the channel
  • Preparing all uploads for publishing including video copy, metadata, & annotations
  • Creating & managing channel playlists
  • Maintaining community through interacting with & responding to fan comments and videos
  • Monitoring discussions for key brands/titles/talent, including fan uploads
  • Tracking new creative endeavors & gathering content internally at The Network
  • Reviewing YouTube analytics/statistics for internal reports
  • Collecting stories about brand resonance and content performance for internal reports
  • Developing key content and messaging in conjunction with the Social Media team for distribution and amplification
  • Joining and participating in internal Network meetings to provide updates and stay on top of content development

The ideal candidate has experience managing and maintaining an active YouTube channel. YouTube Certification is a plus but not necessary.  Though this engagement is short-term, there is potential for recurring work or longer-term engagements for the right fit.

As the work entails working closely with staff at EA1’s office in the Lower East Side and the client’s office in midtown Manhattan, applicants must reside in New York City.

Interested? Send us a resumé and a link to any active YouTube channels you manage (or have managed) here.

#youtube#youtube channel management#television#jobs
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