But seriously, that era kept them on their toes. The '90s and '00s ushered in DVDs, the Internet, text messages, PlayStation, and more—each innovation dripping down to Hell, landing squarely in Vox's greedy hands. It was a race to grasp the potential of this new technology before anyone else.
If you've seen X-Men: First Class, you'll recall that montage where Eric and Charles recruit mutants. Well, that's how I imagine Vox dragging Valentino around, scouting for deceased Silicon Valley nerds to get them into contracts with Voxtek. Val was all in on it too—the DVD revolutionizing the porn industry, sending production rates through the roof in Hell. Leveraging this and riding the wave of celebrity culture, Val transformed from a mere mobster into an icon and personality in his own right, not just managing his business from the shadows but shining in the limelight. It was also the top moment for his drag after RuPaul had become the Supermodel of the world.
Honestly, it was a pivotal time for their Overlord careers. Their ability to swiftly adapt to cultural and, more crucially, technological shifts, seizing every opportunity presented, was the final stroke that solidified their status as the pop Overlords they are today.