Hey! Thank you so much for asking. Honestly, agriculture and sustainable agriculture specifically are very close to my heart as well, so I was glad for the excuse to do some research :)
Also, thank you for your patience, I know you sent this Ask a bit ago. It’s good that you’re listening to yourself and not going around searching for things that might cause you harm, so thanks again for reaching out!
So, what is regenerative agriculture?
Regenerative agriculture is a way of farming that focuses on soil health. When soil is healthy, it produces more food and nutrition, stores more carbon and increases biodiversity – the variety of species. Healthy soil supports other water, land and air environments and ecosystems through natural processes including water drainage and pollination – the fertilization of plants.
Regenerative agriculture is a defining term for sustainability in our food system - while there is no one true definition of regenerative agriculture, the concept has been around for centuries, taking root in Indigenous growing practices. Regenerative approaches can bolster soil health and watershed health. They can also add to climate mitigation and potentially tie into regulatory or commercial incentives for a more sustainable diet.
- Regenerative farming methods include minimizing the ploughing of land. This keeps CO2 in the soil, improves its water absorbency and leaves vital fungal communities in the earth undisturbed.
- Rotating crops to vary the types of crop planted improves biodiversity, while using animal manure and compost helps to return nutrients to the soil.
- Continuously grazing animals on the same piece of land can also degrade soil, explains the Regenerative agriculture in Europe report from the European Academies’ Science Advisory Council. So regenerative agriculture methods include moving grazing animals to different pastures.
Regenerative farming can improve crop yields – the volume of crops produced – by improving the health of soil and its ability to retain water, as well as reducing soil erosion. If regenerative farming was implemented in Africa, crop yields could rise 13% by 2040 and up to 40% in the future, according to a Regenerative Farming in Africa report by conservation organization the International Union for Conservation of Nature and the UN.
Regenerative farming can also reduce emissions from agriculture and turn the croplands and pastures, which cover up to 40% of Earth’s ice-free land area, into carbon sinks. These are environments that naturally absorb CO2 from the atmosphere, according to climate solutions organization Project Drawdown.
5 ways to scale regenerative agriculture:
1. Agree on common metrics for environmental outcomes. Today, there are many disparate efforts to define and measure environmental outcomes. We must move to a set of metrics adopted by the whole food industry, making it easier for farmers to adjust their practices and for positive changes to be rewarded.
2. Build farmers’ income from environmental outcomes such as carbon reduction and removal. We need a well-functioning market with a credible system of payments for environmental outcomes, trusted by buyers and sellers, that creates a new, durable, income stream for farmers.
3. Create mechanisms to share the cost of transition with farmers. Today, all the risk and cost sits with the farmers.
4. Ensure government policy enables and rewards farmers for transition. Too many government policies are in fact supporting the status quo of farming. The food sector must come together and work jointly with regulators to address this.
5. Develop new sourcing models to spread the cost of transition. We must move from sourcing models that take crops from anywhere to models that involve collaboration between off-takers from different sectors to take crops from areas converting to regenerative farming.
The rise of regenerative agriculture
In 2019, General Mills, the manufacturer of Cheerios, Yoplait and Annie’s Mac and Cheese (among other products), announced it would begin sourcing a portion of its corn, wheat, dairy and sugar from farmers who were engaged in regenerative agriculture practices and committed to advancing the practice of regenerative agriculture on one million acres of land by 2030. In early 2020, Whole Foods announced regenerative agriculture would be the No. 1 food trend and, in spite of the pandemic and the rapid growth of online shopping overshadowing the trend, business interest in the field still spiked by 138%.
More recently, PepsiCo announced it was adopting regenerative agriculture practices among 7 million acres of its farmland. Cargill declared it intends to do the same on 10 million acres by 2030, and Walmart has committed to advancing the practice on 50 million acres. Other companies pursuing regenerative agriculture include Danone, Unilever, Hormel, Target and Land O’ Lakes.
According to Nielsen, 75% of millennials are altering their buying habits with the environment in mind. This sentiment, of course, does not always materialize into tangible actions on behalf of every consumer. However, it is clear from the actions of PepsiCo, General Mills, Walmart, Unilever and others that they believe consumers’ expectations of what is environmentally friendly are shifting and that they will soon be looking to purchase regeneratively-produced foods because of the many benefits they produce.
The next step in the transition to regenerative agriculture is certification. The goal is to create labeling that will allow the consumer to connect to the full suite of their values. Some companies are partnering with nonprofit conveners and certifiers. The Savory Institute is one such partner, convening producers and brands around regenerative agriculture and more holistic land management practices.
In 2020, the Savory Institute granted its first “Ecological OutCome Verification (EOV) seal to Epic’s latest high protein bars by certifying that its featured beef was raised with regenerative agriculture practices.
The program was developed to let the land speak for itself by showing improvement through both leading and lagging functions such as plant diversity and water holding capacity. There are now thousands of products that have been Land to Market verified, with over 80 brand partnerships with companies such as Epic Provisions, Eileen Fisher and Applegate. Daily Harvest is giving growers in that space three-year contracts as well as markets and price premiums for the transitional crop. It's focusing on that transitional organic process as a stepping stone toward a regenerative organic food system.
Daily Harvest’s Almond Project creates an alliance with the Savory Institute and a group of stakeholders - including Simple Mills and Cappello’s - to bring regenerative practices to almonds in the Central Valley of California.
These companies are working with Treehouse California Almonds, their shared almond supplier, to lead soil health research on 160 acres of farmland. Over five years, the Project will focus on measuring outcomes around the ecosystem and soil health of regenerative practices – comparing those side by side with neighboring conventional baselines.
“We need industry partnership; we need pre-competitive collaboration,” says Rebecca Gildiner, Director of Sustainability at Daily Harvest, of the Almond Project. “Sustainability cannot be competitive. We are all sharing suppliers, we are all sharing supply – rising tides truly lift all boats. The industry has to understand our responsibility in investing, where historically investments have disproportionately focused on yields with a sole focus of feeding the world. We know this has been critical in the past but it has overlooked other forms of capital, other than financial. We need to look towards experimenting in holistic systems that have other outcomes than yield and profit - instead of saying organic can’t feed the world, we have to invest in figuring out how organic can feed the world because it’s critical.”
Many articles are stating regenerative agriculture as a defining, and rising “buzz word” in the industry. It seems that consumers are becoming more and more aware and are demanding more sustainable approaches to agriculture.
We, of course, have a way to go, but it seems from the data that I’ve gathered, that regenerative agriculture is, in fact, on the rise. Demand is rising, and many are working on ways to globalize those methods.
