When a character’s death is so traumatic you just sit there like

me talking in the tags on tumblr dot com

An open letter to @staff

I already submitted this to Support under "Feedback," but I'm sharing it here too as I don't expect it to get a response, and I feel like putting in out in public may be more effective than sending it off into the void.

The recent post on the Staff blog about changing tumblr to an algorithmic feed features a large amount of misinformation that I feel staff needs to address, openly and honestly, with information on where this data was sourced at the very least.

Claim 1: Algorithms help small creators.

This is false, as algorithms are designed to push content that gets engagement in order to get it more engagement, thereby assuring that the popular remain popular and the small remain small except in instances of extreme luck.

This can already be seen on the tumblr radar, which is a combination of staff picks (usually the same half-dozen fandoms or niche special interests like Lego photography) which already have a ton of engagement, or posts that are getting enough engagement to hit the radar organically. Tumblr has an algorithm that runs like every other socmed algorithm on the planet, and it will decimate the reach of small creators just like every other platform before it.

Claim 2: Only a small portion of users utilize the chronological feed.

You can find a poll by user @darkwood-sleddog here that at the time of writing this, sits at over 40 THOUSAND responses showing that over 96 percent of them use the chronological feed. Claiming otherwise isn't just a misstatement, it's a lie. You are lying to your core userbase and expecting them to accept it as fact. It's not just unethical, it's insulting to people who have been supporting your platform for over a decade.

Claim 3: Tumblr is not easy to use.

This is also 100% false and you ABSOLUTELY know it. Tumblr is EXTREMELY easy to use, the issue is that the documentation, the explanations of features, and often even the stability of the service is subpar. All of this would be very easy for staff to fix, if they would invest in the creation of walkthroughs and clear explanations of how various site features work, as well as finally fixing the search function. Your inability to explain how your service works should not result in completely ignoring the needs and wants of your core long-term userbase. The fact that you're more willing to invest in the very systems that have made every other form of social media so horrifically toxic than in trying to make it easier for people to use the service AS IT WORKS NOW and fixing the parts that don't work as well speaks volumes toward what tumblr staff actually cares about.

You will not get a paycheck if your platform becomes defunct, and the thing that makes it special right now is that it is the ONLY large-scale socmed platform on THE ENTIRE INTERNET with a true chronological feed and no aggressive algorithmic content serving. The recent post from staff indicates that you are going to kill that, and are insisting that it's what we want. It is not. I'd hazard to guess that most of the dev team knows it isn't what we want, but I assume the money people don't care. The user base isn't relevant, just how much money they can bring in.

The CEO stated he wanted this to remain as sort of the last bastion of the Old Internet, and yet here we are, watching you declare you intend to burn it to the ground.

You can do so much better than this.

staff: tumblr is hard to use we need to fix it

every fucking other social media site right now: unusable, ruining search engines, forbids chronological feeds, creates terrorists

tumblr users: please staff we are begging you to remain normal

staff: no we wanna be like all those guys actually :) anyway wanna buy drop shipped merch from an emotionally repulsive account? <3

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Below is a deep dive into each of these principles.

Having to join someone's Discord to get help instead of finding the answer on a forum or webpage is like if you asked someone on the street for directions, and they said they'd only tell you if you came over to their house.

Hi,

It’s you friendly neighbor fanfic author here. In the light of this apparent new trend of people feeding unfinished fics to AI to get an “ending,” and some people even talking about “blanket permissions,” let me just say this:

I EXPLICITLY FORBID ANYONE TO FEED MY FICS TO AI. DUDE, THAT IS ABOUT THE LEAST RESPECTFUL THING YOU CAN DO. IF YOU DO IT, SHALL YOU BE EXCOMMUNICATED FROM YOUR FANDOM AND WALK ON LEGOS BAREFOOT TILL THE END OF DAYS.

That is my anti-permission.

Thank you for your attention.

listen, son. your dumb night light just makes it easier for the monsters to find you

Can’t risk it

The duck of creativity. I waited so long for it.

fucking duck

Not risking this

Please bless me, duck of creativity!

Help me oh Duck of Creativity.

P l e a s e

I will die under your wing trying to protect you

Gimme some muse juice

oh gimme that shit powerful Duck

This is the lucky clover cat. reblog this in 30 seconds & he will bring u good luck and fortune.

DEAR TUMBLR MODS AND OR STAFF OR WHOEVER THE FUCK SEES THIS AND CAN DO SOMETHING ABOUT IT.

PLEASE GIVE US A BLOCK BUTTON IN THE NOTIFICATIONS LIKE YOU DO WITH THE FOLLOW BUTTON.

IM SICK OF HAVING TO CLICK ON THE OBVIOUS PORN BOT BLOGS TO BLOCK THEM.

I GET LIKE FIFTEEN A FUCKING DAY ITS ABSURDLY ANNOYING.

LET ME INSTA-BLOCK THEM.

I made this