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The Eleventh Element

@the-eleventh-element / the-eleventh-element.tumblr.com

"I don’t know how they haven’t noticed my wings."
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So I got this ad on youtube...

It’s for U.S. Cellular, specifically advertising how great their streaming service is. You can even , the guy in the ad says, stream hours of grass mowing.

And I go… “wait a minute…that sounds weird…why hasn’t this ad ended yet?”

And I look at the bottom. 

the ad is seven hours long.

UPDATE

i’m half an hour in

the guy’s come back a couple times. his mower broke down and he went to get more gas. he came back and started it up again, drove around a few more times making comments about it being fun and “you still watchin? weird.” After a bit he took out a ruler and started measuring the grass.

He pulled out a book and a lawn chair and started reading, but he just left and said he’ll be back soon

he brought out an umbrella but it fell over so he left and came back and tried to fix it but it completely broke so he stalked off, dragging the chair behind him. i’m loving this.

HE BROUGHT OUT A HAND-HELD UMBRELLA

he’s really getting into the book

He put away the umbrella and book and stuff and now he’s measuring the grass again.

HE’S GONNA PLAY CROQUET

the sprinklers turned on…i’m two hours into this thing

more compelling than real tv tbh

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inqorporeal

The AP’s standards blog just posted a piece about how to use the term ‘alt-right’ when writing articles. Considering the Associated Press provides the style guidelines for newspapers and magazines nationwide, this clarification is a big deal. Here’s the sweet and succinct “usage” section.

“Alt-right” (quotation marks, hyphen and lower case) may be used in quotes or modified as in the “self-described” or “so-called alt-right” in stories discussing what the movement says about itself.
Avoid using the term generically and without definition, however, because it is not well known and the term may exist primarily as a public-relations device to make its supporters’ actual beliefs less clear and more acceptable to a broader audience. In the past we have called such beliefs racist, neo-Nazi or white supremacist.

The Associated Press is ready to call a duck a duck and so should you.

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