When it comes to ecommerce sales, a customer can be won or lost based on the appearance of your product pages. These images and copy have the opportunity to showcase the most important part of your business and must be structured correctly. Customers should be able to easily (and quickly) glean all necessary information from your product page. Equally as important, pages should be formatted so that they are optimized for search engines. A well-structured product page can increase page rankings and convert browsing consumers into buyers.

Shopify has 5 suggestions for optimizing your product pages for SEO ranking and potential customers:

1) Upgrade Your Images
2) Play the Word Game
3) Keep it Real
4) Show Your Wares in an Uncluttered Way
5) Go the Extra Mile

Check out their full article for more details on each one.