Nike & The Power Of Story
I recently applied for a position on Nike’s branding team. The application requested a short video sharing some background on what would make me the best candidate.
I believe in the power of story, and that Nike is one of the world’s best at using story to infuse its products with real meaning for its customers. I thought, then, that sharing my Nike story just might be the best video I could make.
I whipped this together in about an hour in iMovie, and figured I’d share. If you, like me, believe that story is the key to fostering a genuine relationship between people and brands, we should connect. I’m actively exploring contract and full-time roles. Learn more at http://CaseyAyers.com